Ted Fick has managed significant turnarounds and
multimillion-dollar company transformations throughout his career—most notably
as a senior executive at such firms as Polar Corporation (2009-2013), Port of
Seattle (2014-2017) and Ingersoll Rand (2004-2007).
An accomplished leader and executive in the business community,
Ted Fick has enjoyed the opportunity not just to turn underperforming
organizations into reinvigorated, newly-competitive enterprises, but to also be
a driving force behind a number of important process and product
innovations—including the development and launch of the TriPac auxiliary power
unit as President of Thermo King Corporation.
Launching a product: what to know
As Fick knows, launching a new product can be a complicated
process, though it’s important to keep several things in mind as you prepare to
put your innovation in the market, such as:
- You’re solving a problem. When developing something new, it helps
to approach the process knowing you’re not only creating a product—you’re
providing a solution that can potentially resolve an important customer
problem.
- Experience is your product. From clicking on the advertisement
to actual use of your product, it’s important to consider the entirety of
the experience when developing and launching the new item.
