Senior executive Ted Fick knows a thing or two about energizing dramatic growth – has been the leader of and primary driver behind sharp increases in revenue and profitability at numerous multimillion-dollar companies over the course of his career.
And as someone who has led major growth and transformation initiatives at such institutions as the Port of Seattle, Polar Corporation and Thermo King,; Ted Fick understands the importance of establishing industry leadership – how setting your business apart as the industry authority can have considerable value in terms of market share, revenue and profitability well into the future.
“A kind of sales and marketing mantra that has served me well in my career is one of positioning your company as the authority in your business, such as through being active in your industry association,” says Fick.
“So, when people want to know what the best practices are, they come to your company. Why? Because you’ve taken this consultative approach to the business that you participate in, and you’re touching so many more revenue streams than just the basic product you used to sell yesterday.”
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